12.21.06

Sustainable packaging

Posted in Perfect Flavor, Sustainability at 9:25 am by Colin Steele

At Perfect Flavor, we are trying to build a sustainable business. We make organic ice cream. We make ice cream from local ingredients. We’re paying a living wage to our employees, and providing health care benefits for part-timers. But, this is absolutely brand new ground for me, and for Lynsie - not only in the sense of starting a new business, which is always a leap into the unknown - but even moreso because of our committment to making this a green business.

One aspect of the business Lynsie has spent alot of time on is developing our packaging to be environmentally friendly. We’ve looked hard at using PLA, a new plastic-like substance that’s made from corn and which is biodegradable. For anyone else out there walking the same path, check out this article at WorldChanging.

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12.02.06

SEO

Posted in Perfect Flavor, Sustainability at 4:14 pm by Colin Steele

I’d really like to see some decent rankings for Perfect Flavor for a few choice keywords like “ice cream”, “organic ice cream”, “gourmet ice cream”, “ice cream club”, and more. I’ve brainstormed up a list of about 50 or so keywords and keyword phrases. I’m brand new to the SEO game, so it’s a bit of an uphill climb. I’m using wordtracker and googlerankings.com to help.

In the meantime, last night I tried some of Lynsie’s awesome peach sorbet. God, it’s so damn good. It tastes like a recipe for cold, refreshing summertime goodness.

Ice cream question of the day: What’s the difference between sorbet and sherbet?

Answer: Sherbet has dairy. Sorbet is just ice.

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