Life… With Ice Cream
The Bush administration’s lastest ill conceived food policies hasten the race to the bottom in the industrial food business. What can you do? Know what you’re eating, where it comes from, what’s in it, and how it got to your table. Sounds hard? It’s not. Go to your local farmer’s market, and when you buy, ask “Did you grow this? How?”
Try it. You’ll like it.
It costs about three times as much.
We are finding the adage about starting a business frighteningly true. We started Perfect Flavor in earnest about a year ago, planning for a four month ramp up and a launch in January of 2007. My initial estimate on startup costs were very modest. What could go wrong? It’s just ice cream, right?
Well, heh. We’re older and wiser. And it’s a year later, and we still can’t sell our organic and local, customized, handmade, gourmet ice cream.
The end finally seems to be in sight, though. We’re leasing space. We’ve purchased the majority of the equipment we need. Our contractor has done the initial work of setting up the plumbing required by the Virginia Department of Agriculture. Now all we need is… MORE time and MORE money. 
Keep your fingers crossed for us, everyone. I’m hoping we’re in the home stretch.