09.12.07
Ice Cream For the Unhappy
If you are unhappy, you get more ice cream. Brilliant ice cream dispenser design!
Life… With Ice Cream
If you are unhappy, you get more ice cream. Brilliant ice cream dispenser design!
I learned this lesson early on in my involvement with startups: Ideas Are Cheap. Dirt cheap, really. The hard part is execution. The easiest way to spot a very green entrepreneur is to ask them to tell you their idea. Smart and/or experienced entrepreneurs will grin and expound at length. They’re not afraid of you stealing that brilliant idea. They want you to understand, and to buy into the idea, and to do that, they have to tell you what it is.
The folks that clam up and ask you to sign an NDA, or say, “I can’t tell you, it’s too easy to steal,” are the ones that need a few hard knocks.